Ipsen - Decapeptyl

Identity refresh // Image library // Guideline

Well established and well respected among customers, Ipsen’s Decapeptyly brand had ambitious growth targets. However, growth of the brand was hindered by a lack of new data or differentiation among a competitive set which could claim equivalent clinical outcomes. We developed a compelling and differentiated brand story that re-energised the brand and drove relevance among physicians and patients.

We delivered a focussed and differentiated brand positioning, a revitalised visual identity, brand guidelines, new brand assets, image library, positioning and messaging and designed a global campaign that speaks to customers’ emotional and clinical needs.