Scholl

Packaging // Guideline

At the expense of brand consistency, Scholl’s previous designs focused on emphasising individual product ranges and benefits - fragmenting their on-shelf presence. Our challenge was to aid navigation within this cluttered fixture, to define a design architecture system which reinstated Scholl’s brand presence with confidence and structure for global consistency.

We worked with Scholl to organise their brand portfolio, creating a revised range architecture based around consumer centric pillars. We relaunched with a new impactful design solution that not only restored their iconic heritage yellow colour giving a confident and consistent presence on-shelf but made the fixture simple and quick for consumers to navigate.

To safeguard future packaging designs, we created a robust guideline document outlining all elements of the packaging system across the whole brand portfolio, catering to multiple indicators with numerous SKUs, specific to each market.