Under Armour

Retail Design // The Performance Arena

Under Armour were tasked by Dick’s Sporting Goods in USA to revolutionise the show buying experience in-store but in the process develop a set of digital tools that could work aross both brands digital touchpoints including apps.

Clear developed a range of disruptive retailing concepts that took the in-store shoe area to new levels and created The Performance Arena. The Arena uses a variety of technologicakl solutions from RFID, digital mirrors and the latest running tracks to measure, entertain and ultimately direct the consumer to the best shoes to boost their performance.