Royal Flora Holland

Identity // Guideline

As growers and wholesalers started to communicate directly and the traditional auction processes was bypassed, Royal Flora Holland faced questions about the relevance of their position in the global flower and plants market. Our challenge was to refocus the brand to connect with consumers directly and create a new B2C offer. Defining a new brand around lifestyle and design allowed the new brand to build on the values, aspirations and expectations of the consumer. This translated into a new brand concept including naming, visual identity, and digital touchpoint concepts.

A fully realised refocus for the brand that allowed Royal Flora Holland to take the next step into their future with clarity.