Wagamama

Internal Engagement // Print // Illustration

Clear Creative we’re challenged to re-energize the business through a distinct and compelling internal engagement piece that brings the 5 year growth strategy to life. We uncovered an opportunity to leverage the brand’s heritage of positivity creating an inspiring manifesto for the staff to champion.

A collaboration between copywriting, print design and illustration brought to life the stories of the manifesto as a series of illustrated mantras that reimagined the future guest experience. Freshness, Freedom, Play and Restlessness we’re key themes to inform the design.